1.4 Big Data – Big Insights
1.4 Big Data – Big Insights
Ice Breakers
A) Give business suggestions to the respective industry / company for the following situation.
You have received data that -
a) Many Passengers prefer fights between 7 am and 9 am from Mumbai to Delhi.
Suggestion: Increase the number of flights between 7 am and 9 am.
b) Many students are opting for UPSC/MC Exams.
Suggestion: Increase the number of examination centres and add more jobs in it.
c) Many people go for morning walk to Kamla Nehru Park.
Suggestion: Increase the facilities in the park. Start more such parks in the city in different areas. Charge meagre facility charges to maintain the quality of the garden.
d) Many people buy clothes from miracle.com an online shopping site.
Suggestion: Increase new brands and give discounts to attract more persons. Keep good quality products and give good customer care service.
e) The viewership on television is more between 8 pm and 10 pm.
Suggestion: Increase social awareness and scientific consciousness programmes during this period.
B) People get information from various sources. Name few sources:
Answer:-
Sources of information:-
1) Apps- Facebook, Whats app, Telegram etc.
2) Newspaper
3) Television
4) Websites
5) Films
6) Blogs
7) Reporters
8) Pamphlets
9) Advertisements
10) Brochures
11) Dictionary
12) Encyclopedia
13) Web search engines- Google, Yahoo, Bing
14) Magazines and book
15) Online shopping sites- Flipkart, Amazon
Brainstorming
(A4)
(i) Do as directed.
(a) Advertisers are one of the biggest players in Big Data.
(1) Begin the sentence with ‘Very few’
Ans- Very few players in Big Data are as big as advertisers.
(2) Use ‘bigger than’ and rewrite the sentence.
Ans- Advertisers are bigger than most other players in Big Data.
(b) No other diagnosis is as good as the diagnosis done with the help of
Big Data.
(1) Use ‘best’ and rewrite the sentence.
Ans- The diagnosis done with the help of Big Data is the best diagnosis.
(2) Use ‘better than’ and rewrite the sentence.
Ans- The diagnosis done with the help of Big Data is better than any other diagnosis.
(c) These internet giants provide the greatest data about people.
(1) Begin the sentence with ‘No other’
Ans- No other internet giants provide as great data about people as these.
Or
No other internet giants provide as great data as these about people.
(2) Use ‘greater than’ and rewrite the sentence.
Ans- These internet giants provide greater data than any other internet giants about people.
(ii) Use 'as well as', 'either ...... or' in the following sentences.
(a) Whatever activity we do online is recorded, monitored and analysed.
Ans- Whatever activity we do online is recorded, monitored as well as analysed.
Ans- Whatever activity we do online is either recorded or monitored or analysed.
(b) Big Data has been useful in identifying and tracking the exact location of a place.
Ans- Big data has been useful in identifying as well as tracking the exact location of a place.
Ans- Big Data helps either in monitoring the outbreaks of the epidemics or diseases.
(c) Weather sensors and satellites help us to understand the weather and help in weather forecasting.
Ans- Weather sensors and satellites help us to understand the weather as well as help in weather forecasting.
Ans- Weather sensors and satellites either help us to understand the weather or help in weather forecasting.
(d) Big Data helps in monitoring the outbreaks of epidemics and diseases.
Ans- Big data has been useful in identifying as well as tracking the exact location of a place.
Ans- Big Data helps in monitoring the outbreaks of either epidemics or diseases.
(e) New insights have enabled the banks and finance companies to come up with suitable plans.
Ans- New insights have enabled the banks as well as finance companies to come up with suitable plans.
Ans- New insights have enabled either the banks or finance companies to come up with suitable plans.
